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IT Marketing: What's the Time Frame for Business Success? By Joshua Feinberg Success with your IT consulting won't happen overnight. In this article, you'll learn when you can expect to start bringing in some good profits.
IT Marketing: It's a Systematic Process
Ok, so you’ve joined the chamber, will be attending your first networking meeting this week, have participated in venture capital groups that are geared towards IT and have been handing out your cards all over the place at regional trade shows. Unfortunately not much has come of this so far. What is the problem?
Time. It will take three to six months to begin to see the payoffs. You won’t see immediate results by joining an organization. If, however, you have been actively participating for 6 months and still nothing is coming of it, it’s probably not going to happen over the extended duration and you may want to bail and try another organization.
IT Marketing Requires Personal Relationships
Don’t expect that you’re going to go to one meeting
iNum Calls 883 for Your Virtual Neighbours Voxbone's iNum initiative is live, with partners already terminating calls to the new virtual country code <a href='http://www.voipuser.org/forum_topic_14536.html' >Read More...</a> Google Videochat Google GTalk adds video. <a href='http://www.voipuser.org/forum_topic_14527.html' >Read More...</a> White Space WiFi "It will be like the Wi-Fi you get at Starbucks, only a lot better," says FCC Chairman Kevin Martin, who first proposed the idea four years ago. <a href='http://www.voipuser.org/forum_topic_14464.html' >Read More...</a> Who Killed the VoIP Revolution? VoIP is dead, Skype General Manager of Voice and Video Jonathan Christensen declared at an industry conference a few weeks ago. <a href='http://www.voipuser.org/forum_topic_14449.html' >Read More...</a> Google Android Goes Open Source The source code for the Android mobile handset OS has gone online, and Google are keen to stress that many of the components will be useful outside of the mobile handset world too... <a href='http://www.voipuser.org/forum_topic_14347.html' >Read More...</a> Jazinga VoIP System for the SoHo Business A US$1,000 all in one box WiFi AP, Router and VoIP PBX for up to 20 extensions. Looks like plug and play SME VoIP is finally on way. <a href='http://www.voipuser.org/forum_topic_14192.html' >Read More...</a> Skype and Digium Partner For Skype PBX Integration Skype finally get the idea that there are other VoIP systems out there that require integration. Problem is Skype is an IM client, and this bridge will only do voice. <a href='http://www.voipuser.org/forum_topic_14172.html' >Read More...</a> BT Reverses Web21c into Ribbit Which is the diner and which the meal? Web21c disappears into Silicon Valley's Ribbit... <a href='http://www.voipuser.org/forum_topic_14168.html' >Read More...</a> Internet Telephony Service Provider Awards Happy with your VoIP Service Provider? Nominate them for an ITSPA award. <a href='http://www.voipuser.org/forum_topic_14159.html' >Read More...</a> HTC Google Phone Unveiled Has WiFi and 3G, but getting access to baseband audio on Android is not easy, so big question mark over VoIP capability. <a href='http://www.voipuser.org/forum_topic_14135.html' >Read More...</a> Cisco Buys Jabber "With the acquisition of Jabber, we will be able to extend the reach of our current instant messaging service and expand the capabilities of our collaboration platform. Our intention is to be the interoperability benchmark in the collaboration space." <a href='http://www.voipuser.org/forum_topic_14121.html' >Read More...</a>
or two meetings and automatically you’re going to land a $25,000 account. Yeah, every once in a while you can win the lottery, but most of the time people have to like, know and trust you.
I’m going to assume that most people that are reading this have a nice, warm personality and they’re friendly and charismatic people. You must be likeable and like working with people. It’s a people business, so if you're a loner, you're going to have problems.
First impressions count for a lot. Dress neatly, build a rapport with the people you meet, hitting it off with them, and having good chemistry counts for a lot. Don't forget to send their way if you run into someone needing their services. Don't stay hidden. Regularly get yourself circulating in the general public and give it time.
The Bottom Line about IT Marketing
IT marketing requires you to be patient and build personal relationships to start making a good profit. It won't happen overnight, but if you invest some time in meeting people and building rapport, you will start getting referrals to help your IT marketing.
Copyright MMI-MMVI, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} Joshua Feinberg gets small business computer consulting firms more steady, high-paying clients. Now you can too. Sign-up now for your free one-hour audio training program featuring Joshua's field-tested, proven Small Business Computer Consulting Secrets
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