business? The simple fact that scams abound. So many people buy into the myth of the internet get-rich-quick-scheme they are willing to put down hundreds, even thousands, of dollars to buy into the dream. Many of the people touting these "successful" programs are not actually rich or successful themselves. In fact, their only income is generated by scamming newcomers.

So how do you embrace the good, avoid the bad, and ignore the ugly?

First you must explore your opportunities. Remember that the internet really is the information superhighway. Study and learn and question -- and continue to do all three even after you have started your own and even after you have made your first million.

Second remind yourself, daily if necessary, that no one gets rich quick on the internet but that millions are there for the making if you only put in your time and learn. Doing on the internet is much like the tortoise and the hare. Slow and steady wins the race every time.

Third do not sign up for any scheme, program, or partnership that involves sharing your credit card information until you have thoroughly studied the situation from all angles. There are reputable and worthy opportunities that might involve a fee, but if they are worthwhile and reputable then they will not expire in 24 hours, there will ample freely available material to study, and you will see evidence of the program's success.

Don't let all that is ugly and bad overshadow the true good that can be accomplished on the internet. You can start your own business, you can make it successful, and you can make it lucrative -- and it doesn't need to cost you anything but time and ingenuity. That is what is truly amazing about doing on the internet.
Deanna Mascle shares her internet business experience in her blogs How To Start A Business and Answers About Ecommerce