28th", but put down a date that is two to four weeks from the time you hand the card out. Then sign it with your first name. You have to attach some sense of urgency to using the card or like I've already said, it's going to sit around forever and never get used. Putting an expiry date makes people take action today.

I like the hand writing stuff. Not only is it practical i.e. your printed cards won't get out of date, but it's also a really nice personal touch.

But you can print any kind of offer that you think your potential clients might respond to. You can invite them to your massage therapy website to take a free stress assessment online. You may invite them to sign up to your ezine for announcements of special offers for subscribers only. You may offer them a free paraffin wax treatment or body scrub with their next massage.

You decide what offer will work best for the type of clients you want to attract.

The important thing is to take the necessary steps and turn your passive and wimpy little massage card into an action-generating (and appointment-making) powerhouse.

So put your current cards aside and use them for writing your clients' appointment times on them as a reminder for their next appointment. Then get some new massage therapy cards printed with this idea of eliciting a direct response at the top of your mind. And watch the difference it makes in your practice.

There's still more that you can do to boost the response to your massage cards and we'll look at that in Part 3 of this article.
Eric Brown is the Director of BodyworkBiz, where you'll find great full color massage therapist business cards. These are reasonably priced and have been created specifically for massage therapists. And while you're there, sign up for your free subscription to the Massage Marketing Tips newsletter.