or a multi-location enterprise," says Emaus, whose company integrates NetSuite for businesses of all sizes, particularly multi-location, global and/or franchise organizations. "Now we are talking about the NetSuite 360-degree view of a business, department, and/or location."

NetSuite's two primary advantages are ease of integration and information accessibility. NetSuite integrates its four major components – sales (CRM), back office (ERP), support, and eCommerce – and makes them accessible in one system via the Internet, offering a owner no limits on growth, management, and reach. According to Emaus, "NetSuite provides a true single view of the customer – the lead, the prospect, the product or service, the invoice, and the support. So, when a salesperson needs a history of buying patterns, they see it in real-time. When someone from accounting wants to see which products or services have been invoiced, he or she can reference the same record as the salesperson. And, when the support staff needs to view the knowledge base, they can refer to the same record and attach alerts back to sales."

Because NetSuite is an on-demand solution, it triggers positive payback by eliminating the restraints of the traditional client/server environment. The result enables users to access relevant and timely information from anywhere/anytime.

But Emaus emphasizes that the software alone isn't enough. "Our customers generally understand immediately that an integrated, on-demand Software as a Solution (SaaS) requires engineers who understand their industries and goals. It requires an understanding in first, and technology second. Delivering 360-degree collaboration tailored around a variety of industries is the true differentiator for eEnterprise."

Concludes Emaus, "Larry Ellison pioneered the Internet for the Enterprise. Now he and NetSuite are pioneering it for the SMB market. The Internet has been his baby, and for him to acknowledge that the Small-Medium Size Business (SMB) market is where the drive is tells me he hasn't lost his game. We're thankful for that."
Elisabeth Lawrence is the Senior Editor for Press Direct International. She is a veteran writer and TV producer/director. Received three EMMY awards while at CBS. Wrote for the Wall Street Journal, and as a TV & video consultant, handled material for Fortune 500 clients including Exxon, Pepsico, The Ladies Home Journal, RJR Nabisco, J.C. Penney, Hill & Knowlton and United Artists.