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Certainly government grant for new business information is
important to helping you succeed in your business. Here are some
resources to help you along the way:
How to build a better business site
By Dr. Roberto A. Bonomi
Sell like a professional!
Just beginning to develop a second income stream? Or are you an
established affiliate of several programs? Doesn't matter...
EVERYONE shares the same goal... to maximize profits. And this
is done with a better site!
So it's time to build income through content... i.e., to build
a better site that gets the CLICK!
Deliver VALUABLE content to your readers...
*AND* tasty content to your spiders...
With a Better Business Site!.
A better site must be a WIN-WIN-WIN-WIN proposition
for four parties...
YOUR VISITOR
The Search Engines
Your merchants, and...
YOU!
Let's look at each WIN...
YOUR VISITOR must get what she is looking for -- outstanding
information. OVERdeliver with original, HIGH-VALUE info. If you
don't do this, she simply clicks the BACK button to the Search
Engine and says... "Next!"
The Search Engines are in business. Their product is the
quality of their search results. Help them make their product
better, and they'll love you. How? Search Engines use computer
programs called spiders to go out and bring your better business
site back to its home (i.e., the Search Engine's database).
Then when someone looks up for what you offer, say, "factory
outlet stores," another program decides whether your better
business site, or another, is more relevant.
You must HONESTLY convince each Search Engine that you are the
most relevant (at least in the Top 20, preferably in the Top 10)
for the KEYWORDS that you target. If you TRICK the engine, your
success won't last long, and when it discovers the trick, it
will ban you. Why? Because tricks hurt the Search Engine's
product rather than help.
Help the searcher, your potential visitor and your merchant's
potential customer, solve her problem or her quest. Satisfy the
whole reason WHY she is doing the search. If you do this, you
ADD VALUE to the Search Engine's product.
If you do this properly, you never have to worry about the
Search Engines, because they and you become partners in an
effort to deliver QUALITY content to searchers...
No tricks in comment tags or invisible links or anything else
that is not natural for a true content better site.
No hoping that the SEs don't change their attitude towards your
"tactics."
No worrying about just the right number of times to repeat a
keyword in the META Keyword tag.
No time-wasting, constantly "staying on the cutting edge" ahead
of the engines
No 8 versions of the same better site, one for each
major engine. Focus on creating one "best fit" better business
site that scores well with most of the engines for most of your
words most of the time. Then spend your time creating another
better site. No games.
No off-target keywords to suck in untargeted customers. ("Hey,
this better site's not about Monica Lewinsky! What
gives?")
No fretting about whether competitors will complain about your
tricky methods.
No multiple domains, hidden inter-linking, etc. -- since every
page is for the customer first and foremost, and since you are
simply writing to ALSO satisfy the Search Engine, none of this
is necessary.
There's simply nothing to worry about. Sleep well and enjoy
solid, stable results by doing it ALL right the first time.
To deliver a second stream of income, your must include into
your web pages links to merchants related with your product.
Your MERCHANTS want sales. And the best way to deliver that is
through outstanding content that gains your visitor's
confidence, then using "in-context" TEXT links to
refer/recommend/direct those visitors to places that you believe
will deliver great value.
YOU must WIN, too, of course. How? Ah, that's the easiest part.
If you get the first three WINS right, you WILL succeed.
Think about it... OVERdelivery to your visitor ensures repeat
visits, confidence and ongoing sales. The Search Engines will
never ban you. And, as you become a SUPER-affiliate, your
merchants will pay you more and more, perhaps even giving you
special bonuses and deals!
FIND-CLICK-CLICK-CLICK-kaCHING
The road to *YOUR* WIN is: "FIND-CLICK-CLICK-CLICK-kaCHING"
Why? Because here's what has to happen for you to WIN...
FIND Your POTENTIAL visitor must FIND you in the Top 10 (no
worse than top 20) of the search results for your keyword. If
your potential customer does not find you on the first or second
page of the Search Engine's search for your keyword, well, you
simply don't exist for that word. Game over.
CLICK Your POTENTIAL must read the Title and Description that
the engine uses in the search results, *AND* must find it
sufficiently compelling to CLICK to your better site.
If your Title and Description are boring or tacky, your
POTENTIAL visitor will probably not click to your KFCP (Keyword-
Focused Content Page). Game over.
CLICK Your VISITOR finds HIGH VALUE content, learns to trust
you as someone honest who delivers, and so follows your
recommendations... CLICK again! If your page delivers poor, LOW-
VALUE info (or even worse, a SALES PITCH), you still get the
CLICK... on the BACK BUTTON to the Search Engine's results page.
"Who's next?" :-( Game over.
CLICK-kaCHING Finally, your VISITOR arrives at your merchant
(or your order page) in a "feeling smart about myself" and open-
to-buy mood, ready to CLICK that BUY button! Did I just hear a
cash register?... kaCHING! :-) Ahhh... if you get the FIND-CLICK-
CLICK right, that last CLICK-kaCHING is almost in the bag! :-)
FIND-CLICK-CLICK-CLICK-kaCHING... To accomplish that, all you
have to do is... Get the first three WINS right. The fourth WIN,
your WIN, must follow automatically. And all you have to do to
nail down those first three WINS is...
We're about to discuss building your better site. I'll
try to keep it as non-technical as possible. If you are a tech-
expert, you probably don't need most of my advice, but if you
aren't the best tool to build a professional web better business
site is Site Build It! http://buildit.sitesel l.com/RB.html
Whether you are a tech-expert or a newbie, however, better
business Site Build It! is a product that makes all the
technical issues invisible to you.
You must focus upon what's REALLY important -- getting your
knowledge out of your brain and into your better site.
All you need to know is... what you KNOW!
Here is what you do *NOT* need to know...
No html required
No ftp or any knowledge of how Web hosting works -- this works
purely through the browser!
No Search Engine skills -- better Site Build It! will
take you by the hand as you create SE-effective pages. You don't
even need to know what a META tag is -- better Site
Build It! creates all these for you.
No techie stuff at all.
And you must use a paid better site like the one
better Site Build It! gives you, because engines score
freebies NEGATIVELY for many reasons, even if you have your own
domain, you will score much higher at the engines than with any
free better site.
All you'll have to do is... Build your better site,
following the online help if you ever need it. The online help
takes you through every step of building a Theme-Based Content
better site that will score well at the major Search
Engines. And it goes well beyond that... helping you build
traffic in other ways, too. For more information you can go
here: http://buildit.sitesel l.com/RB.html
THE PHYSICAL LAYOUT OF YOUR BETTER BUSINESS SITE
The Structure of Your better site Your Theme-Based
Content better site should be made of a home page that
gives the "what's in it for me" about your better site.
It elaborates on the VPP ("Valuable PRE-selling Proposition")
and delivers the major benefit statements (more on content-
building in the next section).
Think of your better site as a PYRAMID, with the home
page CROWNING the pinnacle.
Your home page should link to SEVEN other pages. These seven
Keyword-Focused Content Pages will contain content that is about
your MOST PROFITABLE KEYWORDS *AND* that fit with the whole
better site Concept and VPP.
You will link your home page to these seven, both within the
body copy, as you outline what the better site is all
about, and from within a text or graphic navigation bar (navbar).
Your home page should not link to any of your merchant partners
-- it's too early. Its job instead is to link to your HIGHEST-
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PROFITABILITY pages. It must GET THE CLICK to at least one of
these seven pages. This is important for two reasons...
Your visitor hits a "money page" -- your HIGHEST- PROFITABILITY
Keyword-Focused Content Pages weave "in-context" TEXT links to
your merchant-partners while OVER delivering great content. This
is how you make your income, so we want to lead your visitors to
your HIGHEST POTENTIAL pages ASAP.
Your spider-buddy follows the links and indexes (i.e., brings
back to the Search Engine's database) your most important pages
first, and most reliably -- the deeper a spider has to go, the
more likely it is that he misses and FAILS to bring YOUR bacon
back to his database home.
So we want to structure our better site so that the
HIGHEST PROFITABILITY pages have the best chance of being
dragged back to all those spiders' homes. We'll call your SEVEN
HIGHEST-PROFITABILITY pages "TIER 2" pages, since they are on a
second TIER below the home page.
Each of these pages can themselves link to 5-10 pages ("TIER 3"
pages).
You likely won't pick the absolute 7 HIGHEST POTENTIAL
keywords. Some will be too close in meaning. Others may not
easily lead to a TIER 3, as we'll see in a second. So you pick
the 7 that make the most sense and help to form the strongest
better site overall.
TIER 3 pages should relate to the TIER 2 page that links to it.
For example, let's say that "outlet malls" is one of the most
PROFITABLE keywords that your research has found. What do you
do? Create a TIER 2 Page ("outlet-malls.html") called... "Top
Factory Outlet Malls Where You Can Shop Via The Net" This page
links to TIER 3 pages...
A page that ranks the top shoe outlets that allow you to shop
via the Web
Another that rates the top clothing outlets
Also to the best fur discount malls, clothing outlets, Nike
outlets, etc.
So, your TIER 1 home page links to 7 TIER 2 pages (not more,
because your navbar starts looking pretty congested). And your
TIER 2 pages each link to 5-10 TIER 3 pages.
This clean, 3-TIER approach yields an easy, navigable better
business site... for both your visitor and your spiders. Spiders
always come in through the front door (as long as you submit the
home page to them... ). From there, you've left them a nice
trail to follow. So they can easily index the rest of your pages.
Humans, however... Humans may find any page, TIER 1, 2, or 3,
via the engines. So each TIER 3 page should provide a link back
to its related TIER 2. And the same for TIER 2 to TIER 1.
Otherwise, keep internal linking only to what's really necessary
and relevant.
KEEP YOUR BETTER BUSINESS SITE THEME FOCUSED
As the spiders gather up your TIER 1, 2, and 3 pages, the
computer programs that analyze them are getting smarter and
smarter... and theme-focused. What does that mean to you?...
They'll analyze all your pages in their databases and decide
upon the overall theme of your better site. So none of
your pages should be off-theme, or you'll confuse it. If you
have a great idea for a HIGHLY PROFITABLE Keyword-Focused
Content Page that is off-theme, save it for your NEXT niche.
Have you already created a bunch of "gateway pages" by simply
duplicating one of your pages and then replacing one keyword
with a different one? These "almost identical" gateways were
successful through 1998 and 1999. But they are losing
effectiveness rapidly and will soon be compressed out of
existence by these smart programs that look across all the pages
in your better site... even across DIFFERENT better
business sites! Time to make a change.
THE CONTENT OF YOUR BETTER BUSINESS SITE
Your better site's content must accomplish our
critical two goals... Deliver VALUABLE content to your
readers... ... *AND* tasty content to your spiders.
Let's start this section the same way as we did for "The
Structure of Your Better Business Site"... with the home page...
Your Theme-Based Better Business Site's content must be made of
a home page that gives the "what's in it for me" about your
better site. It elaborates on the VPP ("Valuable PRE-
selling Proposition") by expanding upon...
*WHAT* SPECIFIC and HIGH-VALUE information does your better
business site deliver?
*WHAT* is your unique positioning for this delivery (i.e., what
is your angle of approach)?
It accomplishes this while focusing on your Concept Keyword.
What do I mean? Well, like I said above, you have TWO
audiences... your visitor and your spider. Your home page
delivers the above content to your visitor. The other pages of
your better site, your Keyword-Focused Content Pages,
deliver content about HIGH-PROFITABILITY topics.
As you write each Web page, you focus upon using a single
keyword slightly more than your high school English teacher
taught you was "good English." This is the keyword that you want
the Search Engines to rank highly. We'll call this word the
"Specific Keyword" from now on.
For your home page, the Specific Keyword is your Concept
Keyword... "factory outlet stores" in our example. Your home
page establishes your Valuable PRE-selling Proposition. In other
words, it answers what SPECIFIC and HIGH-VALUE information you
deliver, and it develops your unique positioning, your unique
angle of approach.
That does *NOT* mean that you should start like this...
"Welcome to WORLDSBEST-FashionFactory-outlet-stores.com, your
home for news and information about fashion outlets. I have
spent a lot of time searching for information and will be giving
all the best of it right here." No-o-o-o-o-o... Keep it fun,
bright, intriguing! Bring out the appropriate emotions for
whatever your topic happens to be. For example...
"Ever been on the road, far from home, when what do you see?...
... a mall jammed with fashion outlet stores! Clothes outlets by
the dozens. Shoe discount stores. Tommy Hilfiger. Polo. Other
big names, and some intriguing ones you've never seen before...
Nirvana, right? The pulse quickens in anticipation. The wallet
tingles in fright! Is that you? If so, welcome! You may be
reading this at home, but you're on the road... a cyber-road to
"Outlet Heaven."
Yes, you *CAN* write like that. Really, it's a snap since you
have lived this stuff. First, just feel the emotions that YOU
feel. What are they? How do you feel? When do you feel them? You
KNOW this, right? Now... put yourself into the skin of your
reader. Put those emotions into your visitor. The few intro
paragraphs above establish your VPP while quickening the pulse
of your reader.
From here on in, you'll deliver the benefits of your better
business site... you'll answer the "what's in it for me"
question that every visitor asks when arriving at a better
business site. As you do this, you continue to work your
Specific Keywords in everywhere and often... but not TOO often.
Where, exactly?...
TITLE tag
META keyword tag
META description tag
H1 and other header tags
Body copy
Link tags
File name/domain name
Image ALT tag and name of image
I'll skip the tech stuff, about how to include your keywords in
the mentioned places, because all this is built into "layman-
understandable" online help in Site Build It!.
For technical reasons, don't make your page TOO long. Vector-
based analysis could start to hurt due to its compressions
algorithms. Keep pages to a reasonable length and you'll be fine.
Do not, ever, get off-target. Keep each page focused on
material related to your keyword. Never, never, NEVER introduce
a second theme to a page -- *NO* mixed messages. Each page
focuses purely on its "keyword topic." And that goes for your
better site. The more you laser-beam on a single theme,
the better you'll do with the Search Engines.
Now here's the hard part... the body copy has to do double duty
as a Search-Engine-optimizer and click-through- generator. While
emphasizing your keywords, you must build original, valuable
information. Meet the needs of a visitor who was searching for
that keyword. This will convince the reader to click-through on
your links.
Don't make the page read badly, or all your efforts to get your
potential visitor this far will have been... ... for nothing.
We concentrated on the home page, but the approach is the same
for the TIER 2 and TIER 3 Keyword-Focused Content Pages. While
the home page, of course, focuses upon the fundamental Concept
Keyword, the other pages each focus upon one of the HIGH-
PROFITABILITY keywords that your MASTER KEYWORD LIST has
identified.
Ultimately, you create Keyword-Focused Better Business Site
Content Pages that...
Fit with your better site Concept AND VPP AND...
Have a good SUPPLY/DEMAND ratio AND...
That you enjoy writing about.
Each page wraps a HIGH-VALUE topic around each Specific
Keyword, following the guidelines outlined above.
The BIG POINT is... THEME-BASED better sites will be
THE way for affiliates to succeed over the next 3 years,
starting right now!
If you love a good technical challenge, here are a few more
resources that I would recommend...
Planet Ocean at: http://www.searchenginehe lp.com/
WebPosition Gold at: http://www.webposition.com/d2.pl?r=LFZ-556C
If you enjoy the challenge, these are excellent resources. But
if you just want to write great content that meets the needs of
searchers *AND* engines, with all the technology working behind
the scenes, hidden from you.. Then use Site Build It!
PAID BETTER BUSINESS SITE OR FREE BETTER BUSINESS SITE?
Even on the Net, there's no such thing as "truly free." Think
about it... a company has to make money to survive. One way or
another, hidden or not, it costs you. But the low credibility of
free better sites costs you way, way too much... Your
time.
If engines don't spider you, or if customers don't respect it,
or if advertising lures your customers away and hurts the sales-
effectiveness of your better site... You're wasting
your time. And that's way more valuable than $20 per month to
host your own better site.
You MUST, MUST, MUST put a value on your time if you want to
succeed. All successful people will tell you that time is their
most precious commodity. So... A NON-free better site
with your own domain is a prerequisite to build credibility with
your readers *AND* with the Search Engines.
So find a good Web hosting service like AdGrafix
http://www.adgrafix.c om/info/rbonomi and put up a real better
business site. For the $20 or so per month, it's worth it.
If you want to have a web page that sells, then choose better
business Site Build It!. Why? Because it delivers a solid,
simple approach.... one that removes all the complexity and
technology away from view. Not only it hosts your better
business site, but shows you exactly, step by step, HOW to build
a better site that delivers great content *AND* that
ranks high with the Search Engines! But better Site
Build It! has so many benefits that I can't really show them to
you in this web page, see them here:
http://buildit.sitesell.com/RB.html
If you would like to receive a full version of The Affiliate
Masters Course blank e-mail to: mailto:tamsRB@sitesell.net
Written by Dr. Roberto A. Bonomi
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com
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