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Small Business Consulting: Overcoming Unrealistic Expectations
By Joshua Feinberg
If you’re new to small consulting, you may think there is no such thing as a prospect or client being too enthusiastic about jumping headfirst into a major IT project. Enthusiasm is a good thing when it comes to signing your firm’s small consulting contract, right? Well, not always.
Manage Clients’ Optimism
Although hype isn’t exactly a sales obstacle, you need to manage client expectations regarding "unjustified" optimism at your earliest opportunity. During small consulting projects, there is often a need to combat hype with vertical industry software solutions.
Keeping Client’s Expectations Realistic
The small owner or manager may return from a trade show with a gorgeous glossy brochure (and mouse pad) for an industry-specific application. Since your small
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Special Section: Debit Card solution reduces payroll expense for clients, improves recognition for Agents
November 2007 Benefit Network Report
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July 2007 Benefit Network Report
Special Section: Dental Insurance, the new IT benefit. Research continues to support the links between dental health and serious health conditions.
November 2007 Benefit Network Report
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July 2007 Benefit Network Report
Changing Face of Health Care Incentive Programs, Saving on Pharmacy Programs, Self-Administered Health Care
December 2005 Benefit Network Report
Benefits snapshot shows creative cost-control approaches.
April 2005 Benefit Network Report
Terri Schiavo increases interest in Living Wills get yours free. Fewer Americans have health insurance.
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March 2005 Benefit Network Report
Companies weigh benefits of self-funded insurance - Can employers control employee blogging?
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SPITZERS GAMBIT AND HOW IT WILL EFFECT YOU
BAD MORALE A DRAIN ON PRODUCTIVITY
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consulting client thinks the application is the best software since Lotus 1-2-3, he is ready to open up his firm’s checkbook -- but wants to run the application by the internal guru and your small consulting firm, first.
Although the ISV’s marketing literature and Web site seem quite professional, upon further investigation you learn this $5,000 per seat package is built on an MS-DOS-based Clipper database engine (circa 1991).
The Bottom Line about Small Business Consulting
While your client might have been impressed initially with the demo at the trade show, you need to overcome the hype surrounding the application and save your client from making a sizable investment in an application that should’ve been retired or supplanted years ago. Otherwise, your prospect or client may end up squandering scarce IT budgetary resources that could be better invested in the network solution that you’re recommending.
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Joshua Feinberg of Computer Consulting 101 helps you get more steady, high-paying clients. Learn how. Sign-up now for your free access to proven Computer Consulting 101 secrets at Computer Consulting 101
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