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Small Business Consulting: Overcoming Unrealistic Expectations
By Joshua Feinberg
If you’re new to small consulting, you may think there is no such thing as a prospect or client being too enthusiastic about jumping headfirst into a major IT project. Enthusiasm is a good thing when it comes to signing your firm’s small consulting contract, right? Well, not always.

Manage Clients’ Optimism

Although hype isn’t exactly a sales obstacle, you need to manage client expectations regarding "unjustified" optimism at your earliest opportunity. During small consulting projects, there is often a need to combat hype with vertical industry software solutions.

Keeping Client’s Expectations Realistic

The small owner or manager may return from a trade show with a gorgeous glossy brochure (and mouse pad) for an industry-specific application. Since your small

Franchise Direct Introduces the Top 500 Franchise Opportunities in Europe
Franchise Direct, one of the world's leading portals for franchise and business opportunities, has introduced its exclusive list of the Top 500 Franchise Opportunities in Europe. By providing essential information for potential franchisees, Franchise Direct has become an indispensable resource on franchising in Europe. (PRWEB Dec 4, 2008)

Read the full story at http://www.emediawire.com/releases/franchise-direct/top-500/prweb1680214.htm

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City of Chicago to Use ACH Direct for Check Verification and E-Check Processing
ACH Direct, Inc. will be providing check verification and e-check services for the City of Chicago. This new venture will help improve payment processing for in-person payments as well as the City's many alternative payment options including Chicago EZ Pay Stations and web payments. (PRWEB Dec 4, 2008)

Read the full story at http://www.emediawire.com/releases/cityofchicago/echeck/prweb1703044.htm

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The John Buck Company Announces Strategic Investment by Mubadala Development Company
The John Buck Company (JBC) announced today that Mubadala Development Company PJSC (Mubadala), a leading business development and investment company headquartered in Abu Dhabi, United Arab Emirates, has acquired, through one of its affiliates, a 24.9 percent interest in the privately held, Chicago-based real estate company. (PRWEB Dec 4, 2008)

Read the full story at http://www.emediawire.com/releases/2008/12/prweb1702904.htm

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Santa's Secrets to a Successful Business Revealed by Business Owner's Toolkit, Known Helper to Small Business Owners
Santa's Storybook outlines 7 steps to a successful business, helping others bring business dreams to life (PRWEB Dec 3, 2008)

Read the full story at http://www.emediawire.com/releases/2008/12/prweb1695094.htm

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Wild Bird Center Store Lands in Canton, Ohio - Introducing the Ultimate Backyard Bird Feeding Store
Canton residents and wild bird enthusiasts now have a new place to migrate for all of their wild bird supplies. Richard Hoffman has just opened a new Wild Bird Center franchise in Canton, Ohio. The Wild Bird Center of Canton is a unique retail business offering customers a wide range of bird feeders, bird seed as well as other backyard birding products. The newest Wild Bird Center franchise opening reflects the rapid growth of the bird feeding and bird watching hobby in North America. (PRWEB Dec 3, 2008)

Read the full story at http://www.emediawire.com/releases/2008/12/prweb1689014.htm

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The Utility Company Awards 2008 Partner of the Year to Terry Cole
West Tennessee Utility Service Provider Recognized for Growth, Quality of Service and Contribution to Overall Business (PRWEB Dec 3, 2008)

Read the full story at http://www.emediawire.com/releases/2008/12/prweb1691464.htm

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consulting client thinks the application is the best software since Lotus 1-2-3, he is ready to open up his firm’s checkbook -- but wants to run the application by the internal guru and your small consulting firm, first.

Although the ISV’s marketing literature and Web site seem quite professional, upon further investigation you learn this $5,000 per seat package is built on an MS-DOS-based Clipper database engine (circa 1991).

The Bottom Line about Small Business Consulting

While your client might have been impressed initially with the demo at the trade show, you need to overcome the hype surrounding the application and save your client from making a sizable investment in an application that should’ve been retired or supplanted years ago. Otherwise, your prospect or client may end up squandering scarce IT budgetary resources that could be better invested in the network solution that you’re recommending.

Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
Joshua Feinberg of Computer Consulting 101 helps you get more steady, high-paying clients. Learn how. Sign-up now for your free access to proven Computer Consulting 101 secrets at Computer Consulting 101


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