chase some customers away. The “I” style is the people oriented style, motivated by recognition and interaction with others. If you are an “I” you will be great at marketing your and persuading customers to buy your products. You may even get your foot in to door with a customer when your product or idea is not well thought out and this could cause you to lose a sale. The “S” is the Steadiness or team player style that tends to be cooperative and prefers to work in settings with others.

If you are an “S” style you will excel in projects that provide clear steps and processes that are sequential. You will do well with customers who like your dependability and you calming reassuring nature. You may be challenged with changes to your processes or your projects and you may have to work harder when responding to changes. If you are a “C”, you are analytical and logical.
You are reserved and like in your demeanor and are quite comfortable working alone. Your customers will appreciate your attention to detail and the high quality of your work. You may
be challenged with in person meetings or criticism of your work and you will need to take care to meet customer deadlines.

Because most home based businesses are operated by sole proprietors or micro businesses, understanding your behavioral style is a quick and easy way to get real feedback that will forever change your life! When you are in touch with your behavioral style you will learn what motivates you, become more aware of your own style preferences and biases, and understand how you react when you are frustrated or under stress. Moreover, you will be able to learn how to communicate more effectively to meet the style preferences of your customers, your partners and your vendors.

So what style are you? What about your customers? If you have a home based and or have a that is operated primarily on the internet, it will be critical for you to adapt your ads and even your website, to appeal to the several behavioral styles mostly likely to be reflected in that environment.

Because most of us have a combination of styles, to determine your overall behavioral profile, you should take an online assessment. Once you learn your real style, you are in a much better position to gauge others and align your accordingly.

Knowing your behavioral style and how your tendencies impact the way you conduct your home based will be critical to your success or failure.

Warm regards,

Dr. Devona Williams
Kenny Anderson
Dr. Devona Williams is the President/CEO of Goeins-Williams Associates, Inc. of Wilmington, DE and Aurora, CO. The firms subsidiary, Tiger Trade, LLC , specializes in marketing Home Based Businesses at: www.TigerTradeLLC.com. To take an online DISC® profile visit: www.goeinswilliams.com and use our contact page and tell us you want to take and online DISC® assessment.