or event held by the group. These are usually inexpensive and are a low risk proposition.

Send a direct mail to the group members on the master list introducing them to your company and your services.

Invite the whole group membership to seminars or events you are holding.

Attend and network at the group meetings regularly; 8 or 10 a year is a good number.

There are no sure things but the active members of a group, the board, and the committee chairs tend to be loyal to the inner circle of their fellow group supporters. It’s almost like a fraternity or sorority.

The Bottom Line on Business Groups

The key to getting the most out of a group is to be an active member. Keep your name in front of the membership. Remember to do your follow up. You want the group members to know your name and think of you first when they have a computer issue. If you are patient and persistent your group membership will pay off.

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