to the competition.

Your crew should have t-shirts with your logo and name on them when working. Some owners like hats for this purpose. But the “canvas” of a t-shirt is bigger and can be seen by drivers going by the job site.

Be Creative When Thinking of Lawn Care Marketing Tactics

Offer an incentive program for your best customers. This is a BIG lawn care business-booster and it works like a charm. Have some cards made up that have a discount on them for first-time customers. These cards need to be presented to you by first-time customers and on the back you should have printed the name of your regular customer (who you gave the cards to).

Offer 5-10 cards to your regular customers that they can give away to friends and family. When someone redeems the card, you give a discount on service to the customer who gave them the card as a thank-you for helping them market your lawn care business.

Don’t be afraid to take a small loss to gain a new customer or to reward stable customers for helping you market your lawn care business. You are going to beat the competition more often and gain more long-term clients this way.

Lawn care marketing relies heavily on word-of-mouth advertising. So be mindful of this when servicing your current clients. Going out of your way and going the extra mile on the job will net you plenty of referrals. Neighbors talk. You want your customers saying nice things about you and your work so you can grab the extra your customers are more than happy to set you up with if they like your work.
For more info on starting and running your own successful lawn care business check out my other articles or visit me at http://www.lawncare-business.com You can reach me by email at: patrick@lawncare-business.com